Embedded Reports: Peter Moore "'Splains" Creating Change in EA Sports Marketing and Outreach (Brand Narrative)

Peter MooreThe opening statement in Peter Moore's Brand Narrative interview says it all.

“When I got here we not only had ambivalence but we had a policy against communicating directly with our consumers.”

It's an admission that speaks volumes not only about what was the eroding goodwill with many in the gaming community with the company. Leading the charge for exclusive major sports licenses, the EA Sports brand had starting entering the realm of companies many gamers felt represented what was wrong with the business.

Enter Moore, whom has shown almost an golden touch in connecting with consumers from his time at as president of SEGA of America during the Dreamcast era to helping elevating the Xbox platform Corporate VP of the Interactive Entertainment business of Mircosoft.

In this Brand Narrative, Moore explain the challenges to overcome in the culture of EA Sports when he took over and how he's helping in the process of winning back the good graces of consumers for the brand.

An Interview with Peter Moore of EA Sports- Brand Narrative

The Count to Five: January Flashback

So yeah, hadn't done much here this month. Episode 2 delayed and well, other stuff going on. So as the month comes to a close (and hopefully I get a little wrapped up in Mass Effect 2 soon) here's a C25-plus to get your eyes on some things that went down this month I found interesting.

1. 2010 Preview: Garnett Lee of Shacknews started out the year taking his look at the games of 2010, one that's already released now and selling well in Mass Effect 2 and a few other potential gems I share the same hope for.

2. TGR: Speaking of Mass Effect 2, John Laster gave his take on the game in his review for The Game Reviews you can check out here.

3. Independent's Day: Once again, The Independent Games Festival is gearing up to celebrate your independent's in March at GDC. The 12th Annual IGF Award nominees were announced this month.

4. Steady Mobbin' moment of the count: Highlighting a  Mob Rule community feature from Bitmob wherein members from the Bitmob community attempt to define what exactly 2009 was the year of...

5. EA Sports: Free FIFA, No 3D (yet). Peter Moore shot down any speculation EA Sports would be pushing 3D this year. Thank you. He also announced free-to-play FIFA on the PC which would go into beta in June. This only leads me further to believe EA Sports going to more subscription based versions of games sooner than later.

+1: Works of art: For what's considered as artistic a game as we've seen, it deserves a work of art honoring it. Capcom Unity highlighted an great looking Okami-inspired sculpture. Nice work.