Embedded Reports: Peter Moore "'Splains" Creating Change in EA Sports Marketing and Outreach (Brand Narrative)

Peter MooreThe opening statement in Peter Moore's Brand Narrative interview says it all.

“When I got here we not only had ambivalence but we had a policy against communicating directly with our consumers.”

It's an admission that speaks volumes not only about what was the eroding goodwill with many in the gaming community with the company. Leading the charge for exclusive major sports licenses, the EA Sports brand had starting entering the realm of companies many gamers felt represented what was wrong with the business.

Enter Moore, whom has shown almost an golden touch in connecting with consumers from his time at as president of SEGA of America during the Dreamcast era to helping elevating the Xbox platform Corporate VP of the Interactive Entertainment business of Mircosoft.

In this Brand Narrative, Moore explain the challenges to overcome in the culture of EA Sports when he took over and how he's helping in the process of winning back the good graces of consumers for the brand.

An Interview with Peter Moore of EA Sports- Brand Narrative